HTC Evo and Sprint 4G advert. Is this possibly the most boring advert for what should possibly be the biggest thing in mobile this year. Nothing here inspires, reactive and dull. For an amazing phone you get zero appeal, zero benefit, zero connect. Yawn. If you can’t express the real life benefits of amazing function you’ll always play catch up. The troubles facing the Iphone 4 represents a huge opportunity….lost?
GIVE ME A GUN AND I WILL MAKE ALL BUILDINGS MOVE
This is a collection of my thoughts, things that interest me and things I do. The title is borrowed from Bruno Latour - a device to see the complex networks of things at play in our world, even things that seem inanimate, like buildings. **Disclaimer** - these are my own thoughts and do not necessarily represent the thoughts of my employer
