I’m currently reading Steven Johnson’s ‘Where Good Ideas Come From’. Finding it incredibly interesting, especially his environmental approach, which is essentially looking at the spaces and processes of how true innovation occurs. As someone who came from geographical background, looking at how cities emerge and come to be certain things, I love how connection and agency of networks is crucial to his theory. As someone in communication and brand strategy, where innovation and helping create new spaces or moments of connection is off such value, there are really simple values and learnings in what Steven says about how we can restructure agencies and allow for flexibility in processes - a necessity for new things to occur. I would suggest we’re not as good as we should be as an industry, and perhaps further examination of companies like Google can illustrate a lot. The whole way through this I couldn’t help but think about both Google’s clever use of latent talent and interests (hunches) and how it allows these to collide - working in collaboration with each other and with outside agency staff. Well worth a read.
GIVE ME A GUN AND I WILL MAKE ALL BUILDINGS MOVE
This is a collection of my thoughts, things that interest me and things I do. The title is borrowed from Bruno Latour - a device to see the complex networks of things at play in our world, even things that seem inanimate, like buildings. **Disclaimer** - these are my own thoughts and do not necessarily represent the thoughts of my employer
