High street retailer, Urban Outfitters, with an interesting bit of brand extension here… Music video production. Really smart idea to generate PR for both band and brand - and as music looks to shift and be innovative in its business model, I think this kind of tie-up makes more and more sense. Fashion and music have always been inextricably linked, why not make this happen more? A great for brands to get content made to a standard and put out there. Would have been cool to Vivienne Westwood direct a Sex Pistols video, Issey Miyake to make a Pet Shop Boys video, or Adidas designers do a RUN DMC video… not that Urban Outfitters and Black Lips are quite at that level.
GIVE ME A GUN AND I WILL MAKE ALL BUILDINGS MOVE
This is a collection of my thoughts, things that interest me and things I do. The title is borrowed from Bruno Latour - a device to see the complex networks of things at play in our world, even things that seem inanimate, like buildings. **Disclaimer** - these are my own thoughts and do not necessarily represent the thoughts of my employer
